The Navarra Arena will host Spanish cinema’s biggest night on 6 February 2027, recognising a region that has become a regular filming location and a hub of talent and companies, with a highly competitive tax framework for film production.
The Spanish Film Academy has chosen Pamplona to host the next Goya Awards ceremony, which will take place on Saturday 6 February 2027 at the Navarra Arena. Announcing the decision, Academy president Fernando Méndez-Leite highlighted Navarra’s close ties with cinema, as home to figures such as Alfredo Landa, Montxo Armendáriz, Fernando González Molina and Helena Taberna.
The ceremony will bring together much of the Spanish film industry and will be broadcast by RTVE. By way of reference, last year’s edition in Barcelona drew some 3,000 people. The Navarra Arena will be transformed to stage an event of this scale, and the Government of Navarra is preparing a programme of related activities in Pamplona and other towns across the region.
A leading region for cinema
According to María Chivite, President of the Government of Navarra, the decision confirms that the region is “positioning itself as a leading region for cinema”. “Navarra is not just an exceptional natural setting; it is also a creative, industrial and cultural region capable of attracting and producing films,” she said.
Navarra’s audiovisual sector shares this view. Juan San Martín, president of the Navarra Association of Audiovisual Producers, described the choice as “recognition of the efforts made in Navarra over many years to build a solid film industry, with talent, companies and the capacity to drive its own projects”.
Rebeca Esnaola, Minister for Culture, said she was confident that “Navarra is ready” for an event of this scale. The region has already hosted other national ceremonies, such as the Max Theatre Awards and the MIN Independent Music Awards.
An impact beyond the ceremony
The tourism sector has welcomed the news. The Navarra Hospitality and Tourism Association highlights the event’s ability to generate economic activity and the national visibility it will bring to Pamplona and Navarra, in February, a quieter month for tourism.
An attractive tax framework for producing in Navarra
The visibility brought by the Goya Awards is backed by one of Europe’s most competitive tax incentives for the sector. Navarra offers a general tax credit of 45% for audiovisual productions, rising to 50% for animation, documentaries, short films, debut features, works directed by women and productions in Basque, and up to 85% for projects under €1 million. The incentive is capped at €5 million per production and requires at least 40% of the expenditure to be made in Navarra.
Talent, companies, locations and its own tax framework make Navarra an increasingly attractive destination for production companies and audiovisual service providers looking to develop new projects.
Source: Diario de Navarra