The Navarra strawberry producer Planasa increases its sales by 19%.

  • Eighty-five percent of the results achieved by the multinational were obtained outside Spain, thus confirming “the importance of its internationalization”.

  • According to the agri-food company, more than 45% of the transactions took place in the Americas.

Planasa (Plantas de Navarra SA), the largest Spanish strawberry production company, based in the Navarre town of Valtierra, reported an annual growth of 19% in its sales in the last financial year. This increase, as detailed by the multinational of Navarre origin in a statement, was obtained “85 %” outside Spain, thus confirming “the importance of internationalization” of the company. In addition, the Americas region provided more than 45 % of total sales.

Among the reasons behind the growth, the multinational cites “the introduction of its new blueberry and blackberry varieties, the growth of strawberry in the U.S. and the continuing positive trend in raspberry.”

“Planasa’s record annual turnover reflects strong growth in demand for berries, even as we face a challenging international environment,” said Michael Brinkmann, the company’s CEO.

The agri-food firm’s objectives for the coming year, in this regard, are “the introduction of new strawberry varieties, the reinforcement of technical support to help customers get the most out of our varieties and a specific focus on blueberry.”


About Planasa

Founded in 1973 in Navarra, Planasa currently has a workforce of more than 4,000 employees, as well as a presence in 25 countries. In addition to its plant in Valtierra, the company has offices in Cartaya, Fuente el Olmo, Sariñena, Cáceres and Toro (Spain); Gniezno, Ostrowo and Przysieka (Poland); Guadalajara, Michoacan and Guanajuato (Mexico), Anderson, Rio Vista, Red Bluff and Macdoel (United States); LeBarp (France); Policoro (Italy); Caracal (Romania); Meiming (China); Roermond (Netherlands); Trujillo (Peru) and Kénitra (Morocco).