The Navarre-based multinational is expanding its genetic catalogue and consolidating its commitment to more efficient and sustainable propagation methods compared to traditional vegetative methods. In addition, according to CEO Michael Brinkmann, they will be able to speed up the design and development of new varieties adapted to the growing demands of farmers, retailers and consumers worldwide.
Following the retirement of its founder and until now CEO, Gé Bentvelsen, ABZ Seeds will continue to operate independently from Andijk, the Netherlands, under the leadership of Marc van Wanroij, former director of Pop Vriend Seeds.
For its part, the global leader in the development of innovative varieties of berries, whose headquarters are located in the Navarrese town of Valtierra, reaffirmed its commitment to respect the autonomy of the Dutch company, valuing its experience and business culture.
With this integration, Planasa reinforces its position as a reference in seed-propagated F1 strawberry hybrids, an alternative that is gaining ground in the industry due to its multiple advantages over traditional systems.
THE IMPORTANCE OF THE AGRI-FOOD SECTOR
The agri-food industry is one of the main engines for the creation of wealth and employment in the Autonomous Community of Navarre. Specifically, its productive fabric has an annual turnover of over 4,500 million euros, of which 1,129 million euros come from the activity generated by the primary sector. Furthermore, agri-food represents the second largest area of the Navarrese economy, accounting for 5% of total regional GDP and 14% of industrial GDP.
Navarrese companies cover the entire value chain from the primary sector to the agri-food industry, including the two largest producers of frozen vegetables in Spain (Ultracongelados Virto and Congelados de Navarra), the largest cooperative cereal group (AN Group); the aforementioned global leader in the manufacture and marketing of packaging for food products (Viscofan) whose sales reach a hundred countries around the world; or the leading company in Spain in salads and ready-made fresh vegetables (Florette) as well as top level multinationals such as General Mills, Gelagri, Mondelez or Agrozumos.
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Source: Alimarket