{"id":25583,"date":"2025-06-16T11:30:24","date_gmt":"2025-06-16T09:30:24","guid":{"rendered":"https:\/\/investinnavarra.com\/la-multinacional-viru-proyecta-inversiones-por-20-millones-de-euros-en-su-factoria-de-marcilla\/"},"modified":"2025-06-16T19:01:00","modified_gmt":"2025-06-16T17:01:00","slug":"multinational-viru-plans-e20-million-investment-in-its-marcilla-factory","status":"publish","type":"post","link":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/","title":{"rendered":"Multinational Viru plans \u20ac20 million investment in its Marcilla factory"},"content":{"rendered":"

Viru<\/strong>, a multinational specialised in the production and export of processed foods \u2014 particularly fruit and vegetables \u2014 and a supplier of private label brands internationally, is planning to expand its facilities and acquire new machinery at its Marcilla plant. This investment will allow Viru to increase its production capacity and efficiency, as well as improve its competitiveness in the international market.<\/h3>\n

Details of the investment project were revealed during a visit by Mikel Irujo<\/strong>, the Regional Minister for Industry, Ecological Transition and Digital Business of the Government of Navarre. Also present at the meeting were I\u00f1igo Arruti<\/strong>, Director General for Business Development, and Uxue Itoiz<\/strong>, Managing Director of the public agency CEIN.<\/p>\n

Irujo highlighted Viru\u2019s commitment to the Navarre agri-food industry: \u201cThis investment demonstrates how the agri-food sector in Navarre continues to grow with a forward-looking vision. Viru is a prime example of a company committed to innovation, sustainability and local integration. Projects like this are key to the economic development of the Ribera region and to strengthening our leadership in the agri-food sector,\u201d he said.<\/p>\n

Alessio Nicolini<\/strong>, Director of the Marcilla plant, thanked the public institutions for their support and outlined the objectives of the investment: \u201cWe are proud to continue growing in Navarre, a region with a strong and well-established agri-food ecosystem. This expansion will allow us to diversify our products, improve processes and continue to generate high-quality employment. We are committed to excellence in plant-based transformation and to making our Marcilla site a European benchmark.\u201d<\/p>\n

The importance of the Agri-Food Sector<\/h3>\n

Navarre-based companies cover the entire agri-food value chain \u2014 from primary production to industrial processing. The region is home to Spain\u2019s two largest frozen vegetable producers (Ultracongelados Virto<\/strong> and Congelados de Navarra<\/strong>), the largest grain cooperative group (Grupo AN<\/strong>), and Viscofan<\/strong>, the global leader in the manufacture and marketing of casings for food products, with sales in over 100 countries worldwide. It also hosts Florette<\/strong>, Spain\u2019s top brand for fresh, ready-to-eat salads and vegetables, alongside other global giants such as General Mills<\/strong>, Gelagri<\/strong>, Mondelez<\/strong>, and Agrozumos<\/strong>. More information available at the following link<\/a><\/strong>.<\/p>\n

Source: <\/strong>Diario de Navarra<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Viru, a multinational specialised in the production and export of processed foods \u2014 particularly fruit and vegetables \u2014 and a supplier of private label brands internationally, is planning to expand its facilities and acquire new machinery at its Marcilla plant. This investment will allow Viru to increase its production capacity and efficiency, as well as […]<\/p>\n","protected":false},"author":2,"featured_media":25581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-25583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrifood"],"yoast_head":"\nMultinational Viru plans \u20ac20 million investment in its Marcilla factory<\/title>\n<meta name=\"description\" content=\"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multinational Viru plans \u20ac20 million investment in its Marcilla factory\" \/>\n<meta property=\"og:description\" content=\"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\" \/>\n<meta property=\"og:site_name\" content=\"Invest In Navarra\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T09:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T17:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jyuguero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jyuguero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\"},\"author\":{\"name\":\"jyuguero\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/caf93abf312fad66ad0aeb77042a08ef\"},\"headline\":\"Multinational Viru plans \u20ac20 million investment in its Marcilla factory\",\"datePublished\":\"2025-06-16T09:30:24+00:00\",\"dateModified\":\"2025-06-16T17:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg\",\"articleSection\":[\"Agrifood\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\",\"url\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\",\"name\":\"Multinational Viru plans \u20ac20 million investment in its Marcilla factory\",\"isPartOf\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg\",\"datePublished\":\"2025-06-16T09:30:24+00:00\",\"dateModified\":\"2025-06-16T17:01:00+00:00\",\"description\":\"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage\",\"url\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg\",\"contentUrl\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg\",\"width\":645,\"height\":359,\"caption\":\"Viru\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#website\",\"url\":\"https:\/\/investinnavarra.com\/en\/\",\"name\":\"Invest In Navarra\",\"description\":\"Herramienta del Gobierno de Navarra para atraer nuevas inversiones a Navarra\",\"publisher\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/investinnavarra.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#organization\",\"name\":\"Invest In Navarra\",\"url\":\"https:\/\/investinnavarra.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2022\/05\/logo-invest-v1-b.png\",\"contentUrl\":\"https:\/\/investinnavarra.com\/wp-content\/uploads\/2022\/05\/logo-invest-v1-b.png\",\"width\":768,\"height\":277,\"caption\":\"Invest In Navarra\"},\"image\":{\"@id\":\"https:\/\/investinnavarra.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/caf93abf312fad66ad0aeb77042a08ef\",\"name\":\"jyuguero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bec022f537bc5c4a4fc04358e7a6da57256902c0ca8b5694162efa5e686de828?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bec022f537bc5c4a4fc04358e7a6da57256902c0ca8b5694162efa5e686de828?s=96&d=mm&r=g\",\"caption\":\"jyuguero\"},\"url\":\"https:\/\/investinnavarra.com\/en\/author\/jyuguero\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Multinational Viru plans \u20ac20 million investment in its Marcilla factory","description":"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/","og_locale":"en_US","og_type":"article","og_title":"Multinational Viru plans \u20ac20 million investment in its Marcilla factory","og_description":"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.","og_url":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/","og_site_name":"Invest In Navarra","article_published_time":"2025-06-16T09:30:24+00:00","article_modified_time":"2025-06-16T17:01:00+00:00","og_image":[{"width":645,"height":359,"url":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg","type":"image\/jpeg"}],"author":"jyuguero","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jyuguero","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#article","isPartOf":{"@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/"},"author":{"name":"jyuguero","@id":"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/caf93abf312fad66ad0aeb77042a08ef"},"headline":"Multinational Viru plans \u20ac20 million investment in its Marcilla factory","datePublished":"2025-06-16T09:30:24+00:00","dateModified":"2025-06-16T17:01:00+00:00","mainEntityOfPage":{"@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/"},"wordCount":361,"publisher":{"@id":"https:\/\/investinnavarra.com\/en\/#organization"},"image":{"@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage"},"thumbnailUrl":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg","articleSection":["Agrifood"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/","url":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/","name":"Multinational Viru plans \u20ac20 million investment in its Marcilla factory","isPartOf":{"@id":"https:\/\/investinnavarra.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage"},"image":{"@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage"},"thumbnailUrl":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg","datePublished":"2025-06-16T09:30:24+00:00","dateModified":"2025-06-16T17:01:00+00:00","description":"Viru, a multinational specialised in the production and export of processed foods, is planning to expand its facilities and acquire new machinery at its Marcilla plant.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/investinnavarra.com\/en\/multinational-viru-plans-e20-million-investment-in-its-marcilla-factory\/#primaryimage","url":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg","contentUrl":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2025\/06\/6839783182035.jpeg","width":645,"height":359,"caption":"Viru"},{"@type":"WebSite","@id":"https:\/\/investinnavarra.com\/en\/#website","url":"https:\/\/investinnavarra.com\/en\/","name":"Invest In Navarra","description":"Herramienta del Gobierno de Navarra para atraer nuevas inversiones a Navarra","publisher":{"@id":"https:\/\/investinnavarra.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/investinnavarra.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/investinnavarra.com\/en\/#organization","name":"Invest In Navarra","url":"https:\/\/investinnavarra.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/investinnavarra.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2022\/05\/logo-invest-v1-b.png","contentUrl":"https:\/\/investinnavarra.com\/wp-content\/uploads\/2022\/05\/logo-invest-v1-b.png","width":768,"height":277,"caption":"Invest In Navarra"},"image":{"@id":"https:\/\/investinnavarra.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/caf93abf312fad66ad0aeb77042a08ef","name":"jyuguero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/investinnavarra.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bec022f537bc5c4a4fc04358e7a6da57256902c0ca8b5694162efa5e686de828?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bec022f537bc5c4a4fc04358e7a6da57256902c0ca8b5694162efa5e686de828?s=96&d=mm&r=g","caption":"jyuguero"},"url":"https:\/\/investinnavarra.com\/en\/author\/jyuguero\/"}]}},"_links":{"self":[{"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/posts\/25583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/comments?post=25583"}],"version-history":[{"count":2,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/posts\/25583\/revisions"}],"predecessor-version":[{"id":25585,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/posts\/25583\/revisions\/25585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/media\/25581"}],"wp:attachment":[{"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/media?parent=25583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/categories?post=25583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investinnavarra.com\/en\/wp-json\/wp\/v2\/tags?post=25583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}