{"id":25163,"date":"2025-04-09T08:00:38","date_gmt":"2025-04-09T08:00:38","guid":{"rendered":"https:\/\/investinnavarra.com\/?post_type=caso_de_xito&p=25163"},"modified":"2025-04-10T10:03:58","modified_gmt":"2025-04-10T10:03:58","slug":"volkswagen-navarra","status":"publish","type":"caso_de_xito","link":"https:\/\/investinnavarra.com\/en\/success-story\/volkswagen-navarra\/","title":{"rendered":"Volkswagen Navarra"},"content":{"rendered":"\t\t
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\u201cVolkswagen Navarra's electrification project is progressing according to plan\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tInterview with Michael Hobusch, Volkswagen Navarra <\/b><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The president of the Landaben plant, Michael Hobusch, highlights in this interview the strategic role of Navarra in the Volkswagen Group’s commitment to sustainable mobility. With an investment of 1,000 million euros, its factory is preparing to produce two new electric models from 2026, combining technological innovation, training of local talent and public-private collaboration as key pillars of the process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Please tell us about the origin of the electrification of your workplace and the factors that led the Volkswagen Group to choose Navarra?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Volkswagen Group’s commitment to electric mobility is unequivocal, as evidenced by the wide range of electric vehicles that all its brands have already launched on the market and the ambitious electrification projects for its products and manufacturing processes. Volkswagen Navarra is a benchmark factory in terms of quality and productivity, with a high level of cost discipline and lean structures, especially in the reuse of facilities for new models, specialising in compact and urban vehicles such as the Polo, T-Cross and Taigo. This reality was a determining factor in awarding us the production of two electric cars, a Volkswagen and a \u0160koda, in the \u2018Electric Urban Car\u2019 segment, which complements the combustion cars we currently produce. Nor should we forget the existence of a strong industrial sector in Navarre, with a significant presence of auxiliary companies and automotive component suppliers.<\/p>

This commitment to Spain and Navarre is materialising through the F3 project and the Group led by the Volkswagen Group in Spain (with Seat as the driving force, and also including Volkswagen Navarra and PowerCO Spain), with the participation of more than 50 partners and with the support of the Spanish Government, which is mobilising European \u2018next generation\u2019 funds through the PERTE VEC (Electric and Connected Vehicle).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What have been the main milestones achieved since it was decided to assign the project to the Autonomous Community of Navarre? What has been done so far and what remains to be done to complete the electrification process of the Landaben plant?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Volkswagen Navarra’s electrification project is progressing on schedule. Within a total investment of 1,000 million euros, of particular note are the 5,390 square metre extension of Warehouse 1C in the body shop, following an investment of 59.2 million euros, and the investment of a further 52.5 million euros in a new PXL type press, which is currently under construction. At the moment, we are focused, among other things, on carrying out the necessary works to facilitate the entry of batteries into the Assembly workshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What impact does this process have on a factory like Landaben, and what are the implications of Volkswagen's commitment for Navarre as a whole? On the other hand, once the process has been completed, what will be the position of the region in the field of electrification? Could it be a benchmark at European and even international level?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In our factory the impact is going to be very high because from 2026 we will combine the production of two combustion models such as the T-Cross and the Taigo with two electric models, all on the same production line. This process involves investments such as those mentioned above and a major commitment to training our workforce in new technologies, which means that we need to have professionals who are experts in new fields.<\/p>

It is clear that there will be a major transformation in almost all production, logistics and support processes, including new manufacturing technologies, the increasing digitalisation of processes, decarbonisation through energy generation and self-consumption, improved energy efficiency of the installed equipment, etc.<\/p>

The Volkswagen Group’s commitment to the Iberian Peninsula, and more specifically to Navarre as an industrial hub for sustainable mobility, places it in a relevant position in Europe with positive implications in all sectors linked to sustainable mobility: industry, energy, circular economy, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Still on the subject of electrification, how are you being accompanied by the Navarrese institutions in this process? What is their level of dialogue and support received? And, in particular, in what way is SODENA contributing to facilitate this in its role as liaison with the regional administration?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There is fluid contact with the Government of Navarra to analyse the objectives of the process and the evolution of its execution. The implementation of support measures has been very important thanks to the declaration of the Volkswagen Navarra electrification project as a Project of Foral Interest (PIF). SODENA is playing a key role as a liaison with the Regional Administration and as a promoter of the development of investment opportunities in Navarre for auxiliary companies in the automotive sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We would like to know if VW Navarra is sharing this experience and knowledge on electrification with the rest of the automotive sector in Navarra. Is there any kind of collaboration with the Automotive Cluster (ACAN) and technology centres such as NAITEC and others from ADItech? Are joint projects being developed with other companies and institutions to promote electrification in the region? Is this knowledge being transferred to other agents in Navarra to strengthen the local automotive industry?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Without any doubt, our intention is to share our experience with the entire industrial sector of Navarre. Thus, we actively participate in the various forums in which the present and future of the region are debated and we are delighted to receive visits from leading companies to our facilities to exchange knowledge. In this respect, the relationship with other companies through the Automotive Cluster, which promotes these meetings, is noteworthy.<\/p>

Automotive Cluster, which promotes these meetings. Similarly, the relationship with technology centres such as NAITEC and ADItech is very frequent and fluid.<\/p>

The supply of parts for electric cars has been brought even closer to suppliers in Navarre or neighbouring regions, to the extent that the volume of purchases is going to increase compared to the existing levels for combustion vehicles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In terms of human resources, what measures are you taking to train talent and to ensure that Landaben has professionals prepared to successfully tackle the electrification process? Has the educational ecosystem in Navarre, with its three universities, specialised vocational training centres and the services of the Navarre Employment Service (SNE), been an additional advantage for you in your electrification process?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the eleven working days between 8 and 22 January of this year, the Volkswagen Navarra Academy developed an important part of the electrification training plan, adapted to the specific needs of each member of our company’s workforce, depending on their speciality. During this period, the training reached 3,630 workers, through 375 talks or sessions, given by 29 instructors (20 of them internal), totalling 50,678 hours, mostly dedicated to electrification. Ongoing training is a pillar of our company, which is even more important in these times of transformation.<\/p>\n

On the other hand, Navarre is fortunate to have three university campuses: the Public University of Navarre, the UNED and the University of Navarre. This is undoubtedly an educational ecosystem of great value because it means having a pool of highly trained professionals in all the specialities currently demanded by the automotive sector.<\/p>\n

We cannot forget Dual Vocational Training, in which Navarra has been a pioneer, because it allows the student and future professional to acquire, at the same time as a solid theoretical-practical training, a deep knowledge of business reality, which will help them to be better prepared to solve specific day-to-day problems. It is very important that students experience the purpose of their learning from the very beginning, that they verify the practicality and applicability of the contents from the very first moment.<\/p>


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Finally, we would like to ask you a more general question about the external perception of Navarre. Do you think that the region, with its strengths and opportunities, is sufficiently attractive for foreign investment? What aspects should be strengthened to differentiate it from other territories and attract more investment?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Navarra has a well-deserved prestige at international level. But competition is increasing, not only at European level, but also at regional level in Spain. For this reason, Navarre has to create the necessary conditions so as not to fall behind and continue to be attractive to investors, especially in a sector such as the automotive industry, which is of vital importance for the generation of wealth and employment. It is necessary to deepen policies that allow progress and improvement in taxation, sustainability and digitisation, without forgetting specialised training plans and the improvement of infrastructures to better connect Navarre with the rest of Spain and Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tMichael Hobusch<\/b><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tPresident of Volkswagen Navarra<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The president of the Landaben plant, Michael Hobusch, highlights in this interview the strategic role of Navarra in the Volkswagen Group’s commitment to sustainable mobility. 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